The masthead attracts 4.7 million readers nationwide,more than 720,000 readers ahead of its main competitor,the Herald Sun.
The Age has a cross-platform readership of 4.7 million.Paul Rovere
The Monday to Friday print edition ofThe Agehad 251,000 readers,while Saturday’s print edition recorded 403,000 readers. In the past month,1.05 million people,on average,read a print edition ofThe Age.
The Sydney Morning Heraldretained its position as Australia’s most-read masthead,with a cross-platform readership of 7.27 million.
The Age was the nation’s second most-read masthead,followed byThe Australian(4.1 million),theHerald Sun(4 million) andThe Daily Telegraph(3.9 million). In Victoria,theHerald Sun had 2.62 million readers,The Age2.39 million,theHerald 1.67 million,The Australian 1.02 million and the Australian Financial Review (also owned by Nine,who owns this masthead) 970,000 readers.
The Age,December 7,2023.
Sister publicationsGood Food recorded a readership of 1.4 million,whileTraveller had 1.15 million readers.Good Weekend attracted 708,000 readers,Sunday Life 362,000 andDomain 489,000.
“Our focus on quality,high-impact journalism that matters to Victorians is making a real difference to the lives of people in this state,”Age editor Patrick Elligett said. “Reader endorsement of our approach is evident in the subscription and engagement growth we are seeing each week.”
The Age was among the top five most-read mastheads in Queensland,NSW,South Australia,Western Australia and the Northern Territory.
Executive editor Luke McIlveen said:“The news cycle has been relentless in the first quarter of 2024,and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism. We’re delighted with the subscription growth acrossThe Age andSydney Morning Herald,and we will continue to deliver the thoughtful,independent journalism our readers expect.”
Overall,Nine’s total publishing assets,includingThe Age andThe Sydney Morning Herald,reach a de-duplicated audience of 16 million Australians across print and digital platforms. The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
The research showed 97 per cent of Australians read news each month,with 62 per cent of readers paying for access.
“News is lean-in premium content. Audiences aren’t scrolling past it;they’re actively engaged,and that means much higher engagement for ads placed within news,” said ThinkNewsBrands’ chief executive Vanessa Lyons.
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