Some businesses use stunts to lure in customers but JB Hi-Fi's model is getting big results.
Australia was well equipped to deal with the coronavirus emergency,and that has reflected well so far on a government that was ill-prepared for the bushfire disaster.
There is a no doubt there are a lot of complex and divisive issues we need to work through as a nation,but we should feel good about who we are and what Australia stands for.
This is not a new year's resolution story,but a reflection on the affect of introducing some cost-saving measures into your daily grind.
On the Richter scale of bad media performances,it was royal catastrophe.
Just how will Tennis Australia pull off its promised feat of recognising but not celebrating Margaret Court?
Nature abhors a vacuum,and consumer confidence is plunging in the face of a lack of positive narrative by Scott Morrison.
Greta Thunberg is refusing play by the''communication''rules - and she can't be ignored.
From a marketing content point of view,it was winner winner chicken dinner.
I owe the former Nationals leader a debt of gratitude.
Striking the balance of when to nail an issue down and tell everyone about it,particularly when it’s a negative,versus leaving well-enough alone,is a noble art.