Gagged ... Ten Breakfast hosts Magdalena Roze,Paul Henry,former presenter Andrew Rochford and Kathryn Robinson.
“It is proposed thatBreakfastandTen Morning Newswill cease production on November 30,"the network said in a statement."Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”
The show has suffered a number of body blows during its short existence,including the loss of co-host Andrew Rochford in June as well as the fall out from the axing ofThe Circlein July,which was viewed as a casualty ofBreakfast's running costs.
Henry,a former New Zealand broadcaster,has also attracted his own share of controversy. Both he and the network were compelled to apologise in August for on-air remarks in which he suggested asylum seekers should starve to death.
Breakfastfirst went to air on February 23 to an audience of 51,000 viewers. Its numbers have generally held around the mid-40,000 mark,though often dipping below 30,000. In May,the show twice bottomed out at a mere 22,000 viewers.
Last month Channel 10 had said that Breakfast would return in 2013,despite its poor ratings.
Breakfastbrought in 47,000 eyeballs on Friday,compared to 345,000 watchingTodayon Channel Nine and 370,000 watchingSunriseon Channel Seven.
Ten wields the axe