"We found companies weren't taking us seriously,"Ms Lloyd said."We often felt patronised. We just kept coming up against challenge after challenge after challenge."
Ms Lloyd and her business partner Valeria Ignatieva ended up funding their venture themselves,with the help of their families.
Two years on their job platform,Diverse City Careers,is attracting 8000 job applications each month for leading companies including Apple,Deloitte and the Commonwealth Bank. The site,which only advertises jobs with employers committed to supporting women in the workplace,is set to double its revenue next financial year.