Danny McBride is Brian Dundee,in an apparent tourism ad.

Danny McBride is Brian Dundee,in an apparent tourism ad.Credit:Rimfire Films

A second teaser released on Monday,and featuringThor himself Chris Hemsworth,flamed rumours it was a marketing stunt. Hemsworth,coincidentally,is a Tourism Australia ambassador.

It was also later revealed that the film's listed director Steve Rogers is an award-winning commercial director with Sydney-based agency Revolver,who's produced ads for Nike,Old Spice and Audi,among others.

While Screen Australia's logo appears on the teaser and the film's promotional art,the film does not appear among the organisation's upcoming projects,nor is it listed as being funded by the organisation,despite industry site IMDB listing an estimated budget of $US30 million. Screen Australia declined to comment.

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Hogan,who initially described the project as his attempt"to bring Dundee to a new generation",has famously spruiked Australia to Americans before,with his famous'G'day Mate'campaign – described as"our best tourism ad ever"– unleashed on the States in 1984.

Tourism Australia has not confirmed the campaign and issued a"no comment"on concerns of a potential backlash for using public funding to dupe excitableCrocodile Dundee fans.

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