Alyce Tran,co-founder of The Daily Edited,at the brand's flagship store in Sydney.

Alyce Tran,co-founder of The Daily Edited,at the brand's flagship store in Sydney.

But against the backdrop of an uncertain future with Oroton,whichentered voluntary administration last November,Tran and her business partner,Tania Liu,decided it was time to buy back their stake.

The deal sees The Daily Edited,which has a niche in personalised or monogrammed leather goods,buying back the share it sold to Oroton in March 2017 for $4.5 million for $2.2 million.

Tran,32,said the voluntary administration created a"level of uncertainty"the burgeoning brand had to tackle head on.

"We got into cahoots with the people we knew and there was a chance that could significantly change and we would have no say in that,"she said.

Amber Valetta in the new campaign for The Daily Edited.

Amber Valetta in the new campaign for The Daily Edited.

Tran said now she and Liu were again"controlling our destiny"they could focus on their international expansion plans,primarily in the US,with"maximum flexibility".

"We have enough stores[in Australia],"she said."We have looked at other retailers and seen that's[opening too many stores] a problem."

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Tran said she remains open to external investors down the track.

"There is a lot of interest in the business because we have been through such a massive growth trajectory on the back of very little. Four years ago,this business was in my dining room,so people are enchanted by that story."

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Tran and her co-founder,Tania Liu,both worked as lawyers before they quit their jobs in 2015 to focus on the accessories brand full time.

The company is reporting 40 per cent month-on-month growth and projected revenue of $30 million this financial year.

The Daily Edited has stores in Australia,New York and a concession agreement with several department stores including David Jones.

While it gained a name for its monogrammed phone cases and bags,the brand has recently expanded into homewares,including photo frames,dog collars and jewellery boxes,and signed 1990s supermodel Amber Valetta as its new"face".

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Tran said after having a line-up of"millennial faces"including Hailey Baldwin,it was time to"present the brand in a different way".

"Amber is such a fashion icon and a woman of substance,in terms of family,causes,she's a businesswoman,too. Whatever product she held,it suited her. We could do a full business thing and it's true,"Tran said.

Oroton,whichentered voluntary administration last year,has recently found a white knight buyer in major shareholder Will Vicars,who has reportedly bought the business for $25 million.

Last month,the brand scored a marketing coup when Meghan Marklestepped out to a Commonwealth function,which was also attended by Prime Minister Malcolm Turnbull,wearing one of its bags.

In a business update on April 23,CEO Ross Lane said:"The bag was chosen and acquired by Ms Markle independently so the news came as a delightful surprise to myself and our teams."

He said under the stewardship of ex-Country Road managing director Sophie Holt,a new design and distribution strategy would help secure the heritage brand's future.

"While there is still plenty of work to be done,Ms Markle’s choice to wear the affordable Avalon bag was a huge endorsement of our new creative direction."

On Friday,Lane told Fairfax Media:"Oroton Group acquired shares in TDE as part of the previous multi-brand business structure. Under the new single brand entity,our resources are totally focused on re-positioning our iconic Oroton brand as a major player in the fashion accessory market."

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