Mr Blackley said Facebook considered small and medium enterprises to be a “goldmine” for potential advertising dollars,with thousands of businesses across the country still spending with their local radio and television networks.
“Facebook has been doing a regional roadshow trying to convince all of the small and medium enterprises that they’re the only thing that exists in the world[to advertise on],which we know to be untrue,” Mr Blackley said.
“They’re holding conferences and town halls all around Australia saying we are the only thing that counts,take all your money off radio."
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Facebook denies claims its representatives told advertisers to move their money away from traditional media companies and onto the social media platform,or advised businesses on advertising with traditional media companies in any way.
Facebook has held Boost Your Business events in areas like Tumbi Umbi,Caboolture,Safety Beach and Frankston,with June events in Bunbury,Margaret River,Collie and Busselton on the schedule.
In particular,Mr Blackley is concerned about the smaller companies in the regional areas and how they might be influenced by the roadshows and activities of the social media behemoth.