Kaufland is part of the world’s fourth-largest grocery conglomerate.
The group has yet to appoint a builder to construct the distribution centre,which will include a temperature-controlled storage area,automated warehousing and a 40-metre high-bay storage area,along with 3600 square metre office space.
It would service a network of"hypermarket” stores the chain had begun building in Australia's eastern states,Kaufland’s managing director Julia Kern said.
The chain’s investment in a state-of-the-art distribution centre will send shivers through the country’s fiercely competitive $90 billion grocery sector. Kaufland’s hypermarkets are a cross between a supermarket and a Kmart,a one-stop shop selling both supermarket staples and extras like bikes or car maintenance supplies at discount prices.
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Australia’s"cosy"Coles and Woolworths grocery duopoly is already under siege from Kaufland’s arch rival,German-based Aldi,which is amassing large profits from its 500-odd stores.
"Kaufland will be a one-stop destination supermarket. Our aim is to provide all Australians with more service and choice,highlighted by our principles of simplicity,quality,variety and price,” Ms Kern said.
The supermarket and general merchandise giant announced its arrival in Australia in 2017when it snapped up the Le Cornu site in the Adelaide suburb of Forestville for $25 million.