"We believe it's a compelling argument,and the final presentation aims to underline all of the positive facets of our bid."

TheHerald was given an advance screening of the eight-minute clip,and the contrasts with the'Come Play'campaign led by Frank Lowy couldn't have been more pronounced.

The very first image in the presentation - dreamed up by WiteKite's Sophie Klaas and the Australian game's favoured documentarian Ben Coonan - is of a football pitch. It is actually about football.

Unlike last time around,there is no gaudy narrative at the centrepiece,and no late cameo from Paul Hogan. This short film is mature,understated and clear in its purpose:to hammer home the reasons why FIFA cannot possibly say no to Australia and New Zealand,one last time,and to do so in a way FIFA will understand.

The bid's key spruiking points are front and centre - the smiling faces of young players,female and male,from both sides of the Tasman,speaking in a variety of different languages to emphasise the truly diverse nature of these two countries. And the numbers - the 1.5 million expected spectators,plus the $US165.7 million in revenue this World Cup is projected to haul in.

There are direct messages from key people including the heads of both FFA and NZF,the captains of the Matildas (Sam Kerr) and Football Ferns (Ali Riley),and Prime Ministers Scott Morrison and Jacinda Ardern,whose sheer presence underlines the trump card of the'As One'push - the unyielding support of government at all levels,something the Colombian bid cannot boast.

The elephant in the room,coronavirus,is subtly addressed as a"silence"that has befallen the football world. This video shows what sort of party Australia and New Zealand hope to throw on the other side of it.

Fans are unlikely to see the clip for themselves until the decision has been made. By then,assuming FIFA's council follows the organisation's own advice,it should be a pretty fun watch.