It brings FA in line with the naming conventions of the nine state federations,but also serves as a line-in-the-sand moment for the sport in Australia at a time of great upheaval.
"What it does strategically is it really allows us to demonstrate change,transformation,"said chief executive James Johnson.
It is the first time the governing body has altered its name since 2005,when then-chairman Frank Lowy rebadged the Australian Soccer Association as FFA.
Avid A-League fans will be aware'Football Australia'has recent history in the game. Clive Palmer,who owned Gold Coast United,created what was intended to be a rebel governing body with the same name when FFA moved to strip him of the team's A-League licence in 2012.
The story changed at Football Australia's very first press conference,when the maverick mining billionaire said it would be more of a watchdog that would lobby and hold FFA to account,comparing it to the Lowy Institute. It soon ran out of steam,and Palmer swiftly turned his attention to federal politics.
Johnson described Palmer's connection to the name as a brief"side-thought"during considerations,but said it would come at no cost to the financially-stricken FA,which forecast a loss of $7.3 million for the 2020-21 financial year.