Advocacy groups had urged the social media giant to drop its launch plans for Instagram Kids.

Advocacy groups had urged the social media giant to drop its launch plans for Instagram Kids.

“We won’t stop pressuring Facebook until they permanently pull the plug,” said Josh Golin,executive director of Fairplay,an advocacy group focused on kids.

Instagram said in a blog post that building Instagram Kids was the right thing to do,but that it was pausing the work and would continue building on its parental supervision tools.

“The reality is that kids are already online,and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today,” it said,noting that there were app versions of Alphabet’s YouTube and ByteDance’s TikTok for those under 13.

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Four Democratic lawmakers including US Senators Ed Markey and Richard Blumenthal said on Monday,local time,they were pleased by Facebook’s decision but said the pause “is insufficient”.

“Facebook has completely forfeited the benefit of the doubt when it comes to protecting young people online and it must completely abandon this project,” said the lawmakers,who also include US representatives Kathy Castor and Lori Trahan.

In 2017,Facebook had launched the standalone Messenger Kids app,an instant messaging platform for children under the age of 13,which is controlled by a parent’s Facebook account.

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Earlier this month,theWall Street Journal published a report that focused on data suggesting that Instagram had a harmful effect on teenagers,particularly teen girls,and that Facebook had made minimal efforts to address the issue.

Facebook said on Sunday that the report was “not accurate”.

Reuters

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