As Ukrainian forces battle to slow the advance of Russian invaders with overwhelming advantages on land,sea and in the air,Zelensky has seemed to reflect that spirit. “And we are not afraid of anything,” he said on Friday. “We are not afraid to defend our state. We are not afraid of Russia. We are not afraid to talk to Russia.”

The previous day,the 44-year-old even summoned the spirit ofWinston Churchill,echoing the British wartime leader’s 1946 Iron Curtain speech,seen by some historians as marking the start of the Cold War with the former Soviet Union.

“What do we hear today?” Zelensky asked after Thursday’s onslaught,again appearing in a khaki T-shirt. “It’s not just rocket explosions,fighting and the roar of aircraft. This is the sound of a new iron curtain lowering and closing Russia off from the civilised world.”

He hasn’t always been so adept. Zelensky won election with 73 per cent of the vote in 2019,as Ukrainians briefly united around a political novice who seemed to offer an end to the carousel of corruption that has blighted the country since gaining independence 30 years ago.

The star of his own TV show –Servant of the People – about a teacher who ends up president by ranting against corrupt politicians,Zelensky had also promised peace,for which many Ukrainians were desperate after five years of conflict with Russia-backed separatists in the Donbas region in the east of the country. He quickly met with Putin and the leaders of France and Germany,in the hope of finding a way to implement the 2014-2015 Minsk accords.

Yet by last year,the peace talks and relations with Putin had broken down. COVID struck the population and economy as hard in Ukraine as elsewhere. Living standards,already among the lowest in Europe,were squeezed further by a combination of slower growth and rising inflation.

Zelensky’s own anti-corruption credentials became tarnished. An October release from the so-called Pandora Papers — leaked data concerning offshore shell companies — connected him and partners in his TV comedy production company,Studio Kvartal 95,to 10 entities registered in Belize,the British Virgin Islands and Cyprus. He has denied any wrongdoing.

Many saw Zelensky as relying too much on a tight circle of equally inexperienced friends from his TV days,including his top aide,Serhiy Shefir,and Intelligence Service head Ivan Bakanov,both of whom were named in the Pandora Papers report. An average of four opinion polls taken in mid-December showed Zelensky’s popular support had fallen to 25 per cent.

He also faced questions in the lead up to war after hitting out at US predictions that Russia would use the massive force accumulated against Ukraine’s borders to invade. The mixed messages — from allies and leader — were unhelpful,according to Dmytro Razumkov,Zelensky’s presidential campaign manager and former speaker of parliament.

“Society needs to understand what is happening in the country,they[the government] need to communicate with people,” Razumkov,who broke with Zelensky last year,said in an interview in Kyiv before Russia invaded. Reached on Friday,Razumkov said such quibbles were now irrelevant.

“Today,everyone is united in the fight against the enemy:the parliament,the President,the cabinet,” Razumkov said.

Since Zelensky accepted that conflict was imminent,his response has resonated with many Ukrainians,including a February 19 speech atthe Munich Security Conference in which he thanked Western allies for their aid and support,but also berated them for not doing more for a country fighting on behalf of their security and values,too.

That directness struck a chord among Ukrainians left to fight a vastly more powerful neighbour alone.

“I want to express support to our President,” Olga Golubovska,a doctor critical of Zelensky for his handling of the COVID-19 pandemic told her 90,000 Facebook followers. “The president who didn’t flee. To the president,who for the first time told our ‘respectable’ Western partners everything that we all had long suspected,to put it mildly. A president who,for the first time in many years,dared to have an opinion.”

That bitterness became more acute as Western allies hesitated to impose the most swingeing available sanctions against Russia,such as blocking it from the SWIFT system for international financial transactions,even after a full invasion had begun.

When Italian Prime Minister Mario Draghi — who sought an exemption from European Union sanctions against Russia for luxury goods — said he hadn’t been able to reach Zelensky by phone,the Ukrainian leader’s response on Friday was public and tart.

“Today at 10.30am at the entrances to Chernihiv,Hostomel and Melitopol there was heavy fighting. People died,” he said in a Twitter post. “Next time I’ll try to move the war schedule to talk ##MarioDraghi at a specific time. Meanwhile,Ukraine continues to fight for its people.”

Zelensky’s speeches,aimed at Russia as well as Ukraine,have won fans for their human touch,too,especially when compared with theangry historical lectures Putin delivered to his people as he prepared them for war.

“Try to keep life normal,as far as life can be normal,” Zelensky told his nation on February 24,even as he called on them to take up arms and fight. “Take care of your neighbours and your friends.”

Bloomberg