Speaking at the National Press Club on Thursday,Mr Palmer estimated he would spend a total of $70 million on the UAP’s advertising campaign,having already spent more than $31 million since August.
“I’d say that between now and the election we’ll spend about $40 million,” he said.
An advertising splurge of this size would almost certainly outstrip the combined efforts of both major parties,which spent about $10 million apiece during the 2019 campaign,andhas revived calls for election expenditure caps. Mr Palmer defended his right to spend the money,saying a diversity of ideas was “good for democracy”.
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“Suddenly,if I want to say something,our party wants to say something,it’s a threat to democracy,and I just don’t accept it,” he said.
Mr Palmer’s speech sought to pitch the UAP as a viable alternative for voters angry about vaccine mandates and worried about their economic future,as he heaped criticism on Prime Minister Scott Morrison and Labor leader Anthony Albanese. He decried the record levels of government debt racked up during the coronavirus pandemic,saying the Morrison government had “adopted worse policies than Labor in relation to the amount of debt that we’ve had”.
But he said the party had not decided whether to preference Liberal over Labor in lower house seats,saying the issue was not a “clear-cut thing” and one option being considered was to direct voters to number the incumbent MP last on their ballot.