“He’s got charisma and presence,Reece Walsh,” V’landys told Nine’sToday.

“He’s the Justin Bieber of rugby league. They look like brothers ... He’s just something out of the box,he’s a brilliant player,” he added. “He’s charisma on steroids and we want to promote him in the[United] States and we think we can bring in significant new revenues for the game.

“If we succeed,all sports in Australia can provide content in the US market and that’s hundreds of millions of dollars if we do it right.

“It’s a great experiment for us and we’re going to rely on characters like Reece Walsh.”

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