The grand final win has had a positive influence on Collingwood’s finances.Credit:Paul Rovere
The Magpies,who enjoyed record crowds and fan participation in their premiership season under Craig McRae,increased their revenue – not counting government revenue and abnormal items – from $66 million in 2022 to $81 million this year.
Membership and match-day revenue contributed a staggering $35.6 million in revenue,as the membership swelled to 106,470 and AFL home and away attendances reached 1,385,827 (for 23 games) – both AFL records. All told,they played in 16 of the top 30 attended games this year,counting their three finals.
While they did not highlight it in their annual report,the Magpies also decided to cease fielding an elite netball team in Super Netball,which had been losing money.
The Magpies were also the most watched team on television,with a peak audience of 14.5 million for the men’s team and boasted the largest social media following (1.3 million across the main platforms) in the competition.
Collingwood president Jeff Browne.
Collingwood increased its asset base to $57 million,up from $49.4 million,including $16 million in cash. They earned revenue of $6.5 million from their function centres (up $1.33 million).
President Jeff Browne said,while the premiership had a positive effect on Collingwood’s financial position,the club wanted to remain financially strong regardless of on-field results,flagging that the Magpies would continue to invest in their men’s and women’s football programs.