Nine’s sales chief Michael Stephenson joins ARN as chief operating officer.Credit:Dominic Lorrimer
ARN owns Kyle and Jackie O network KIIS FM,as well as the Gold Network,which is host to the likes of Christian O’Connell and Sydney duoJonesy&Amanda.
Stephenson’s appointment in the newly created role caps off a period of unrest at ARN,with dozens of staff leaving the business,the unsuccessful take-over of rivals Southern Cross Austereo and a depressed advertising market.
With ARN’s market share down,its advertising dollars have also struggled amid a wider downturn. For the year until October 30,ARN’s advertising revenue was down 6 per cent,$5 million in total. Competitors Nova (4 per cent) and Southern Cross (1.6 per cent) did not experience losses to the same extent.
The market was down 4.1 per cent overall between January to October compared to 2023. The agency figures were shared with this masthead confidentially.
The launch of theKyle and Jackie OShowin Melbourne has not yet gone to plan,ending the year on a 5 per cent share.
Stephenson is one of Australia’s most experienced media executives and led the total sales function for Australia’s largest media company for the past eight years.
His exit at Nine came as it continues its search for a permanent replacement for former chief executive Mike Sneesby,who stepped down in September. Stephenson flagged his interest in the top job after Sneesby’s exit;however,acting chief Matt Stanton is widely expected to land the role on a permanent basis.