Brisbane Airport’s new logo has been unveiled.Credit:Brisbane Airport
“For decades,jet streams have been part of our logo,and that continues in the new brandmark through the ‘ribbons’ you see,although there’s a greater sense of motion and freedom now,” she said.
“And the colours of the ribbons reflect the transformation from land,over sea to sky,mirroring the experience of taking off for a flight.”
Despite being front and centre of the rebrand,Whyte said it probably would not mean a lot to passengers,whose impression of the airport would come from their own travelling experience.
“But the logo does have an impact on our own people,the nearly 20,000 people who work on site,and our partners,” she said.
The evolution of the Brisbane Airport logo since it was privatised in 1998.Credit:Brisbane Airport Corporation
“Our old logo was quite corporate and business-like,which was exactly what was needed back in the early aughts,but today we want to signal a sense of anticipation,excitement and the limitless possibilities that aviation brings.