Weetbix among major brands to launch ads with people with disabilities
0:15

Weetbix among major brands to launch ads with people with disabilities

A Weetbix TV commercial featuring Eva Kapidis,who is in a wheelchair,as the Weetbix kid.

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ANZ among major brands to launch ads with people with disabilities
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ANZ among major brands to launch ads with people with disabilities

An ANZ TV commercial featuring Sara Shams,a bilateral amputee,as an employee at the bank.

Wheelchair kids are Weet-Bix kids:Normalising disability in advertising

Wheelchair kids are Weet-Bix kids:Normalising disability in advertising

Former wheelchair tennis champion Dylan Alcott has tasked leading brands with including people with disability in ads.

  • byJewel Topsfield
Changing minds or preaching to the converted? Ad gurus weigh in on Yes ad

Changing minds or preaching to the converted? Ad gurus weigh in on Yes ad

Some of the biggest names in Australian advertising are split on how effective the John Farnham-backed Yes ad is.

  • byThomas Mitchell
Advertisers beef up code to stop ads promoting vapes to kids

Advertisers beef up code to stop ads promoting vapes to kids

The new Children’s Advertising Code bans the encouragement of unsafe practices such as bullying or promoting an unhealthy body image.

  • byMillie Muroi
The ‘subscription traps’ that prevent customers from unsubscribing

The ‘subscription traps’ that prevent customers from unsubscribing

Unused subscriptions cost the average Australian more than $1200 a year,but there’s limited legislation to stop businesses from shady practises.

  • byAmber Schultz
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Teals say Japanese brewing giant’s Hard Solo doesn’t pass the pub test

Teals say Japanese brewing giant’s Hard Solo doesn’t pass the pub test

North Sydney MP Kylea Tink says an alcoholic version of the soft drink should not have been approved for sale,raising questions about industry self-regulation.

  • byAngus Thomson
Never heard of ‘drip pricing’? You’ve probably still fallen for it
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Never heard of ‘drip pricing’? You’ve probably still fallen for it

They pop up just before you hit pay – fees and other add-ons that eat away at your “bargain”. How does drip pricing work?

  • byAngus Holland
Tricky six months ahead for media despite ad market green shoots

Tricky six months ahead for media despite ad market green shoots

While the outlook for the rest of 2023 remains flat,an uptick in travel and a jump in automotive advertising could inject some life into the market.

  • byCalum Jaspan
Alcohol-free drinks companies are taking us for a ride on price
Opinion
Opinion

Alcohol-free drinks companies are taking us for a ride on price

Drinks that contain alcohol are hit with a heavy additional excise,sometimes more than 30 per cent. Alcohol-free drinks don’t have this excise,so why are they almost the same price?

  • byCameron Shackell
The Guardian to forfeit ‘millions’ as it dumps gambling ads

The Guardian to forfeit ‘millions’ as it dumps gambling ads

Guardian Media Group will stop accepting gambling and wagering advertising across all its channels,in a move its local boss said will cost it millions of dollars.

  • byCalum Jaspan