Endorsing a big brand in return for cash is so last year. Now celebrities are clamouring for equity in the companies they’re promoting,in the hope of a bigger payday.
While NFL commissioner Roger Goodell was keynote speaker at the SportNXT conference,News Corp boss Michael Miller raised eyebrows by raising his concerns about activism by athletes and also had a worrying assessment of the AFL’s expansion teams.
A new survey has found most people are concerned betting advertising has become too widespread and is normalising gambling among children.
Elon Musk might have saved Twitter from a bankruptcy by slashing almost three-quarters of its workforce but,without some dramatic changes,that might turn out to be temporary.
The accusations came as part of a widening investigation into corruption surrounding the 2020 Olympics.
The sporting bodies say bookmakers’ ad spending – which tripled in 10 years – boosts the value of TV rights deals that help fund grassroots sport.
That takes the cake.
I reckon if it’s complete and meaningful,the simple sentence is the key to great slogans and taglines.
Dumb Ways to Die is going viral again – this time on TikTok. The original creators reflect on the wild evolution of their “weird little song”.
The US streaming giant is struggling to meet audience expectations in the three months since it launched its ad-backed subscription plan.
Cumulative dietary consequences of grandmas.