Online retailer Cettire claims its worst crime is one of fashion victim – as luxury brands such as Victoria Beckham discount directly to customers. The truth could be far worse.
A lot of naysayer told-you-sos were around when Cettire spectacularly missed profit expectations this week. Now its shares and luxury clothes are discounted.
Cettire has dazzled both well-heeled shoppers and investors with its bargains and extraordinary growth,but it has also become the most polarising success story on the ASX.