Brands are waking up to the fact that women's sport gets them a prime position in front of a prime consumer market - young women.
While Ellyse Perry will miss the World Cup final against India on Sunday,tales of her bravery and selflessness are emerging.
Adam Lewis and his team worked a miracle to get the BBL final underway at the SCG last month and says Thursday's assignment has nothing on that night.
Superstar all-rounder Ellyse Perry has been ruled out for the remainder of Australia's T20 World Cup title defence.
Ellyse Perry did not train with her teammates on Sunday,raising further doubts over her availability for Australia's crucial game against New Zealand.
A new injury to Australia's star allrounder will test her renowned resilience - and possibly put Australia in a difficult position for their do-or-die match against New Zealand.
In WBBL,Australian allrounder Ellyse Perry ranks among the best batters. But there's a reason she bats so low for her country.
Organisers insist the World Cup will not fizzle out even if Australia are knocked out early,as another twist emerged in the hosts'fight for survival.
Cricket Australia will cover the difference for Australia's women no matter where they finish in the T20 World Cup but players hope there is pay parity at global events in the future.
Young Australian quick Tayla Vlaeminck has picked up a foot injury that is likely to cost her the chance to play at a maiden World Cup.
Alyssa Healy's run of outs continued on Tuesday when she was dismissed for nine,her sixth consecutive single-digit score.