The truth about why the Chairman’s Lounge is so valuable for Qantas
Opinion
Opinion

The truth about why the Chairman’s Lounge is so valuable for Qantas

The strangest aspect to this story is that it has taken decades for politicians’ elite club memberships to become an issue du jour.

  • byElizabeth Knight

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The quiet,yet significant,change to Qantas’ frequent flyer scheme
Opinion
Opinion

The quiet,yet significant,change to Qantas’ frequent flyer scheme

In a huge change,Qantas has quietly altered the schedule on which it opens up its some of its cheapest seats.

  • byNicole Pedersen-McKinnon
Loyalty comes at a cost:the apps holding back Australian shoppers

Loyalty comes at a cost:the apps holding back Australian shoppers

Customers staying loyal to businesses and making choices against their own interests are the target of a policy overhaul aimed at turbocharging the economy.

  • byMillie Muroi andShane Wright
Pumping insurance premiums:Are loyalty discounts a mug’s game?

Pumping insurance premiums:Are loyalty discounts a mug’s game?

Insurance giant IAG has been accused of telling customers they were receiving loyalty discounts when it wasn’t cheaper insurance at all.

  • byElizabeth Knight
How to game Qantas’ new frequent flyer program
Opinion
Opinion

How to game Qantas’ new frequent flyer program

The airline’s new frequent flyer scheme is now open for business,so here’s how to make the most of the system.

  • byNicole Pedersen-McKinnon
Qantas loyalty revamp the right flight path to healing customer ‘pain point’

Qantas loyalty revamp the right flight path to healing customer ‘pain point’

Vanessa Hudson has taken on the Herculean task of trying to restore the relationship with Qantas customers and staff – and reweight the division of the spoils.

  • byElizabeth Knight
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Will Qantas’ frequent flyer changes make it easier to get a seat?
Analysis
Aviation

Will Qantas’ frequent flyer changes make it easier to get a seat?

Qantas has added a third way to redeem frequent flyer points on flights. But will it make snagging a seat easier?

  • byAmelia McGuire
What we know so far about Qantas’ frequent flyer overhaul
Opinion
Opinion

What we know so far about Qantas’ frequent flyer overhaul

Here comes my speculation on Qantas’ new strategy and what it will mean for your reward flying.

  • byNicole Pedersen-McKinnon
Regional Express to launch loyalty program ahead of AGM

Regional Express to launch loyalty program ahead of AGM

Rex is preparing to launch its loyalty program while scrutiny intensifies on bigger rival Qantas.

  • byAmelia McGuire
Road test:OnePass’ enhanced Flybuys reward points offer
Analysis
Analysis

Road test:OnePass’ enhanced Flybuys reward points offer

The loyalty reward scheme of outlets such as Officeworks and Bunnings has increased its rewards points,but is it worth the fee?

  • byJohn Collett
Loyalty a burden as faithful customers are taken for a ride
Opinion
Opinion

Loyalty a burden as faithful customers are taken for a ride

Loyalty may have long been prized as a virtue,but customers often pay a heavy price for their fidelity,thanks to the “loyalty tax”.

  • byVictoria Devine