Sources say Adshel has aligned with Singtel Optus,JCDecaux with Telstra,and APN Outdoor with TPG Telecom.
Advertising giants will need to re-submit expressions of interest for Australia’s biggest ad contract,after a shake-up in the advertising industry.
APN Outdoor Group has accepted an offer from JCDecaux to acquire the company.
Out-of-home marketing giant OohMedia chief executive Brendon Cook has shrugged off suggestions his winning $570 million bid for Adshel was too high.
OohMedia has made a successful bid for Here,There&Everywhere’s outdoor street furniture arm Adshel for $570 million.
For every 100 Chinese tourists on a long-term holiday to Australia,15 will set foot in Sydney’s Chatswood Chase shopping centre three or more times.
Advertisers flocking to the digital giants has outdoor advertising company oOh!Media fast turning itself into a digital media and tech platform to compete.
Outdoor advertising companies are competing for Australia’s most valuable advertising contract.