Omnicom's Australian CEO Peter Horgan believes the regional networks are weathering through an advertising downturn better than the metropolitan broadcasters.
Executives and analysts expect regional television broadcasters,radio networks and outdoor advertisers could look to strike media mergers in the next 12 months
Former Labor heavyweight Stephen Conroy narrowly missed out on becoming chairman of the television industry's lobby group after a surprise Federal Election result sent the broadcasters back to the drawing board.
Prime Media chief executive Ian Audsley has warned that newsroom cuts in country Australia have become an"unfortunate reality"