But,also,incredibly effective.
As one bachelor came out from under the radar,another took a giant step backwards in the race for Ali's heart.
Wednesday's episode of The Bachelorette saw two men head off for a date with Ali. Only one returned.
There's no love lost between two of the bachelors - and Wednesday night saw their first little war of words.
Ali Oetjen's Bachelorette might just be the most surprising and refreshing yet.
Petty fights between the men almost got more airtime than the Bachelorette herself.
It was an episode that will go down in Bachelor history.
It's become a full-time job keeping up with Nick Cummins'quest for love.
An audience member - student Melis Layik - stopped everyone in their tracks with her personal story from Monash University.
Everyone knew this elimination was coming - except the woman it was happening to.
Six become four as The Bachelor 2018 races to a close.