People walk past the under construction 105-storey pyramid shaped Ryugyong Hotel where men are seen working on a driveway.

People walk past the under construction 105-storey pyramid shaped Ryugyong Hotel where men are seen working on a driveway.Credit:AP

The most pricey tour,a 15-day"full immersion in the culture of North Korea"costing 118,090 roubles ($2500),includes visits to a farm,a mineral water factory,a Buddhist temple,walks in the mountains and an introduction to national cuisine.

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Visits to numerous museums to founding leader Kim Il-sung are also on offer.

Other less demanding tours include relaxation on a beach,an aviation show and even a beer festival.

A boy stands in the aisle at the Potonggang department store in Pyongyang,North Korea. Three generations into Kim Jong-un's ruling dynasty,a consumer culture is taking root.

A boy stands in the aisle at the Potonggang department store in Pyongyang,North Korea. Three generations into Kim Jong-un's ruling dynasty,a consumer culture is taking root.Credit:AP

It is unclear how popular these trips will be among Russians who have already developed a fondness for visiting Europe and the affordable resorts of Turkey and Thailand.

Reuters

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