Paul Giorgilli,Simon Kent,Antony Catalano,Travis Day,Trent Casson,Barrie Bowles are launching a property business called Today.Credit:Jason South
Mr Catalano has backed the venture with a $200,000 spend and is now chairman of the company. He said building the platform had cost about $1 million and taken about nine months to build.
Resimax,Caydon Property Group,Thirdi Group,Gibson Property Corporation and The Agency have signed up as the first five clients,meaning the company will be in the"top 10 spend of any[media agency] in the sector",he said.
A major selling point of the media buying software is that a home owner,with the help of their agent,could decide to spend more or less with Domain Group (59 per cent owned by Nine,owner of this masthead) or News Corp's REA Group depending on which one is sending through more inquiries from legitimate buyers.
Other platforms,including social media sites like Facebook,can also be tracked.
It's for REA and Domain to continue to stay relevant by continuing to develop their platform and drive their audience.
Antony Catalano
"It's for REA and Domain to continue to stay relevant by continuing to develop their platform and drive their audience,"he said.
He suspects the transparency might encourage vendors to spend more with the platforms,describing them as"underrepresented"when considering a home owners marketing spend of $15,000.