Google Australia managing director Melanie Silva has hit back at the proposed code.Credit:Louie Douvis
In an"open letter to Australians" published on Monday online,Ms Silva said:"TheNews Media Bargaining Code would force us to provide you with a dramatically worse Google Search and YouTube,could lead to your data being handed over to big news businesses,and would put the free services you use at risk in Australia.
"The law would force us to give an unfair advantage to one group of businesses - news media businesses - over everyone else who has a website,YouTube channel or small business,"she said.
Google claimed news media businesses alone would be given information that would help them artificially inflate their ranking over everyone else,even when someone else provides a better result."The proposed changes are not fair and they mean that Google Search results and YouTube will be worse for you,"Ms Silva said.
Google also claimed Australians search data could be at risk under the proposed law."Under this law,Google has to tell news media businesses'how they can gain access'to data about your use of our products,"she said."There’s no way of knowing if any data handed over would be protected,or how it might be used by news media businesses."
Ms Silva claimed Google already paid Australian news businesses millions of dollars and sent them billions of free clicks every year and had offered to pay more to licence content.
"The law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk,"she said."We’re going to do everything we possibly can to get this proposal changed."