Australia's Minister for Trade,Tourism and Investment,Steven Ciobo,is confident the investment will pay off.

"Creative ideas such as this are what we need to captivate our key target audiences,"Mr Ciobo said.

"I am confident that many Americans are looking at booking their next holiday to Australia right now."

Russell Crowe,Ruby Rose,Liam Hemsworth,Isla Fisher,Luke Bracey and Jessica Mauboy also appear in the ads and faux trailers.

The Super Bowl is by far the biggest TV broadcast in the US each year with last year's drawing 111.3 million viewers.

Tourism Australia said the campaign,before the Super Bowl ad aired,already had a social media reach of 412 million people,the faux trailers were viewed 68.8 million times and were double the number of any other Super Bowl ads online.

US comedic actor Danny McBride plays the central role in the ads as Dundee's long-lost doofus son returning to the outback to save his dad.

In the Super Bowl ad,Hemsworth takes McBride to see"37,000 miles of pristine beach,mate"and taste"some of the finest wines in the entire world".

As they sit at a Sydney harbourside restaurant,it finally clicks with McBride he is in a tourism commercial and won't be the star of aCrocodile Dundee film.

"Yes,but listen,"Hemsworth,trying to calm McBride,says.

"You're the best Crocodile Dundee since Crocodile Dundee."

The camera then crosses to a disapproving Hogan sitting at the bar holding a schooner of beer.

AAP