More beautiful images of Canberra tagged with #VisitCanberra this year.
"Canberra’s reputation as a city rich in bushland experiences showed through in the most-liked images for 2018,ranging from @mattclicks’ kangaroo,who was likely oblivious to the Canberra Balloon Spectacular occurring behind him,to @shawstu’s capture of a busy summer eve around Regatta Point,featuring a back-flipping member of the public in the background. The vivid colours of Canberra’s autumn trees featured twice in the top 10,as photographed by @carolelvin and @glenn_photographer,"VisitCanberra said.
And the new addition to the National Gallery of Australia’s permanent collection,YayoiKusama's Infinity Room, also had people eager to take their own perfect shot.
VisitCanberra picked up more than 10,000 new fans on Instagram,growing from about 42,000 followers to more than 52,000 followers. And visitors and locals continue to share hundreds of images a day of the nation’s capital using the hashtag.
Social media is the new word of mouth.
VisitCanberra director Jonathan Kobus
VisitCanberra director Jonathan Kobus said social media was"a crucial part of the promotional marketing mix".
"People love user-generated content and what better way than having locals share their hidden gems and best photography spots with others?"he said.
"Social media is the new word of mouth. Often we see interstate users tagging their Canberra friends in the comments with their plans to eat at a new cafe we’ve promoted or visit an exhibition we’ve shown – it’s just word of mouth with a greater reach."
@VisitCanberra’s 10 most-engaging Instagram posts for 2018: