It filed applications for the rights to use the imagery in more than 20 product categories,mostly relating to baby and childrens’ goods but also extending to online advertisements and the promotion of goods and services. One part of the application is for the marks to be used in Canada,though sources close to the company said this did not mean the brand was intending to expand overseas.
On January 28,BlackBerry Limited filed an indication it would oppose the registration of the marks through its lawyers Corrs Chambers Westgarth.
Technology giant BlackBerry Limited is listed on the New-York Stock Exchange and Toronto Stock Exchange and makes smartphones and data security products with a market capitalisation of US $3.4 billion ($5.1 billion).
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Its stock code is BB and its logo is a series of black and white shapes. BlackBerry owns the trademark to this logo in Australia.
A Baby Bunting spokesman said the retailer had not yet received documents from BlackBerry as to why it opposed the marks,but rejected the idea that the two logos were similar enough to be confused.
"We consider that the Baby Bunting and BlackBerry logos are clearly very different. Both organisations operate in entirely different markets and we believe there is no realistic likelihood of confusion arising between the BlackBerry logo and Baby Bunting’s new brand logo,"he said.