Afterpay CEO Anthony Eisen said the deal would provide the necessary licences,resourcing and infrastructure to expand into Europe.Credit:Elke Meitzel
The company is buying Pagantis,which is licensed by the Bank of Spain and provides BNPL and traditional credit products in Spain,France,Italy,with regulatory approval to operate in Portugal.
Afterpay said it planned to use its Clearpay brand in Europe,and buying Pagantis would provide it with an experienced team,licences,technology and local knowledge of the EU market.
It said the deal would"de-risk"the rollout of Clearpay in the EU,giving Afterpay the opportunity to grab an advantage from moving early,as the BNPL sector was still small in many European countries.
"Our momentum to date has given us the confidence to expedite our expansion into new global regions,"Afterpay managing director Anthony Eisen said.
"Entering into such internationally relevant markets like the US and the UK and seeing our growth outpace what we experienced in our more mature Australian market validates the appeal of our product on a global scale."
Afterpay said Europe was an attractive market for BNPL products,citing its large millennial population,extensive fashion and beauty markets,and high use of debit cards compared with credit cards in Spain,France and Italy.