A very different picture:Shoppers pictured in Melbourne's CBD during last year's Christmas shopping rush.Credit:Luis Enrique Ascui
The plans will largely rest on making the city safe – with enhanced cleaning regimes to become a regular fixture – and attracting people back to the CBD.
Usually,the city would be gearing up for its busiest few months with the Melbourne Fashion Week,the AFL grand final parade,the Melbourne Cup parade,Melbourne Music Week,the Christmas Festival and New Year's Eve celebrations coming in quick succession.
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The Christmas Festival alone would usually bring in more than $70 million in extra income for the city's businesses.
But next week,with the city a virtual ghost town,the council's Future Melbourne committee will instead approve plans to manage the city's"reactivation and recovery".
Expressions of interest are being sought from creatives,businesses,event spaces and organisations to put on socially distanced and"COVID-safe"Christmas events or installations to attract people into the city.
Plans are also well under way totransform Melbourne Fashion Week into a digital-only event,with at least 20 online runways to feature local designers.