Melbourne’s hotel capacity is already two-thirds occupied for the Saturday night of the grand prix weekend in early April,and that world-class sporting event will be followed by the World Surf League feature at Bells Beach for the first time since 2019.
Qantas Hotels have also seen a 56 per cent spike in bookings made into Melbourne for the grand prix weekend,compared with weekends in January and February.
The Melbourne Comedy Festival will run over that same period,with the start of the AFL season in mid-March also likely to attract interstate fans to Melbourne.
“Hotel bookings have increased strongly for the Formula One race weekend,and we’re expecting more visitors to return to Victoria throughout the year as people feel more comfortable travelling,” said the Minister for Sport and Major Events,Martin Pakula.
The reopening of Australia’s borders on February 7 to international visitors has gained significant global media coverage.
The Visit Melbourne website has seen a rise in online visits since that date,with the strongest increases seen from Singapore (up 72 per cent,week on week),New Zealand (33 per cent) and the UK (20 per cent).