That divisive brand of sexy glamour returned to the runway at Australian Fashion Week this month in shows from Bec&Bridge,Michael Lo Sordo and Auteur,with a healthy injection of vitamin B12 and moisturiser.
“Now the emphasis is on chic rather than the heroin,” says Redken hair director Diane Gorgievski,who worked on the Bec&Bridge show. “For the show we were heavily influenced by the television seriesEuphoriawhich takes plenty of references from the'90s.”
Bec&Bridge co-founders Becky Cooper and Bridget Yorston recaptured their party days on the runway to celebrate the 21st anniversary of their label,sending out low-waisted trousers,grunge plaids and halter tops. Gorgievski matched the early hours club kid mood with hairstyles that suggested marathon dance floor sessions.
“It’s that sheeny,straight but with body from a'90s blow-dry that gives texture away from the face. Along with the wet look you get sweaty,lived-in vibes.”
With khaki,bronze and cobalt blue brushes in hand Lara Srokowski,Lancôme’s beauty director in Australia,reinforced theEuphoria-filtered'90s looks.
“We decided to make the looks even grungier by applying gloss on the eye before the models took to the runway,” Srokowski says. “It needed to have that look,as though it could have been slept in from the night before.”