Characters from season two of The White Lotus.Credit:HBO/Binge
We turned a sharp,social satire on the nature of class and sex into a kind of prestigeLost,hunting for clues that didn’t exist,making up outlandish theories and convincing ourselves that the most obvious outcome couldn’t possibly be the real outcome because it was too predictable. On one hand,it was all a bit of harmless fun and made for enjoyable water-cooler conversations and a series of increasingly deranged TikToks. But it’s also reflective of a very specific mode of cultural consumption where we strip away subtext and ambiguity in favour of “solving of the puzzle”.
The dominance of true crime is the most obvious culprit here. From podcasts to documentaries and dramatised re-enactments,the genre has swallowed up almost every medium in pop culture. And we don’t just passively watch,listen to or read true-crime stories any more. We create Facebook groups and Reddit threads to discuss theories and identify suspects. When there’s an actual mystery or murder case to solve,this kind of thing is understandable. Even if listeners are unlikely to actually figure out what happened toSerial’s Hae Min Lee,orif an owl really was the culprit inThe Staircase,there’s a natural instinct to get together and debate. But now it feels like we can’t distinguish between the pieces of culture that warrant this sort of interrogation and those that don’t.
Enter Taylor Swift,the only phenomenon of the past decade who has come close to matching true crime in terms of cultural superiority.Swift has trained audiences to hunt for,and then decode,clues and Easter eggs scattered across her work. What does a dollar bill in the bathtub mean? Why is the throne made of snakes? Does the number of lines in the chorus relate to the release date of the next album?
This isn’t something fans just decided to do – it’s something Swift asks of them,and it has become as big a part of her art as the music itself.
Even if you aren’t part of the Taylor Swift Extended Universe,you have almost definitely stumbled into a similar situation with the biggest film franchise of all time:the Marvel Cinematic Universe. After 30 films and half-a-dozen TV shows,Marvel has also trained its audience to be on the constant hunt of references,hidden messages and post-credit sequences that allude to bigger mysteries. Entire characters and story arcs won’t make sense unless you’ve decoded the second mid-credit sequence in a Marvel TV show only true die-hard fans watch.
Taylor Swift is renowned for leaving clues for her fans in her songs and music videos.Credit:Getty Images