TWAGS at an event for beauty brand Bondi Sands at the QT,Melbourne. Paige Lorenze,partner of Tommy Paul;Ayan Broomfield,partner of Frances Tiafoe;Morgan Riddle,Taylor Fritz’s partner;Costeen Hatzi,partner of Nick Kyrgios;Thanasi Kokkinakis’ partner Hannah Dal Sasso.
“I cover the younger generation,the teenage girl fans of tennis because I think tennis,media and the sport in general underestimate how many of them there are,” says Morgan Riddle.
Described in a profile by The New York Times last year as “The most famous woman in men’s tennis,” Riddle,26,has been dating US player Taylor Fritz,26,for three years after matching with the world No. 12 on the exclusive dating site Raya.
Not content with drawing attention with her model good looks and self-confessed overdressed approach to her match outfits,Riddle has a growing social media following with nearly 700,000 TikTok followers,dominated by young women,that has drawn the attention of fashion brands and tennis administrators.
Morgan Riddle (centre) watching partner Taylor Fritz take on Fabian Marozsa at the Australian Open on Friday.Credit:Alex Ellinghausen
“It’s taken some time to be recognised for bringing these audiences into tennis,” Riddle says. “But about six months ago,I worked with Wimbledon,which is of course the most prestigious tennis tournament in the world.” Riddle hosted a lifestyle and fashion seriesWimbledon Threads,broadcast on the event’s official channels.
“To get that that recognition from them was really big for me.”
With her appearance in the Netflix seriesBreak Point,Riddle is the unofficial queen TWAG,with Nick Kyrgios’ girlfriend Costeen Hatzi,US player Tommy Paul’s partner Paige Lorenze and Daria Sergeyevna’s girlfriend Natalia Zabiiako part of a growing online royal court.