ABC Sydney’s second survey of the year is its worst on record.Credit:James Brickwood
Ratings agency GfK has been compiling radio data since 2004 and makes the numbers public. The ABC confirmed to this masthead that the figures were the worst since the survey started.
The breakfast show,helmed by new host Craig Reucassel,also dropped to its lowest share since 2004,declining to 7.1 per cent from 7.9 per cent in the first survey of the year.
Reucassel replaced James Valentine at breakfast this year.
Loading
ABC Radio Sydney had the eighth-largest share in the market. The station’s overall cumulative audience was 510,000,down from 572,000 in the previous survey. The market-leading KIIS FM’s audience was 1.39 million.
The second survey of the year covers February 4 to March 30. It had significant overlap with the first,and GfK’s categorisations for time slots do not always perfectly align with show times.
Valentine’s second survey back in the afternoon slot yielded a minor gain,rising from a 3.5 per cent share to a 3.9 per cent share.Valentine announced in March he would be taking a break from radio after being diagnosed with oesophageal cancer.