Craig Federighi,senior vice president of software engineering at Apple,shows off Apple AI.
Many of the iOS tools,which will work on iPhone 15 Pro or later,are similar to those already available on Google and Samsung phones or through Microsoft apps such as Office. But Apple chief executive Tim Cook said the company was doing things differently.
“Apple Intelligence will transform what users can do with our products,and what our products can do for our users,” he said,in announcing the tools.
“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them.”
Apple AI features will be available across Mac,iPad and iPhone.
The new tools include the ability to highlight any text and have it be rewritten in a different style,or summarise text from web pages or any app. Users will also be able to record audio and have it transcribed and summarised automatically,from either the Notes app or while on a phone call. For the latter,the other participants in the call will be alerted to the fact they’re being recorded.
Image generation will work in several applications but will also have its own dedicated app called Image Playground. Users can add prompts and descriptions to create images instantly,and can even choose people to include from their Photos library,but the output is always in a “cartoony” style rather than a realistic one.
In Messages the system will suggest custom stickers based on conversations,while in Notes a scribbled picture can be transformed into a more defined image. Users can also create custom emojis using text prompts.